Powerful and practical ways that retail businesses are using AI in the world of online shopping :
1.Product Recommendations
Leveraging machine learning, the AI software automatically tags, organises and visually searches content by labeling features of the image or video. AI is enabling shoppers to discover complementary products whether it is size, colour, shape, fabric or even brand.
2. Re-targeting
Many businesses are overloaded with unmanageable customer data that they do little or nothing with. This is an incredible goldmine of intelligence that could be used to enhance the sales cycle.
3. Chat bots
Provide a personal touch with AI chat bots. Many eCommerce Retailers are already becoming more sophisticated with their AI capabilities in capturing attention, and one approach widely developing is known as ‘conversational commerce’.
4. Customer Experience – Localize
Personalizing the results means a lot of overwhelming information that customers are often presented with is removed. This allows consumers them to make faster decisions and with more confidence.
5. Intelligent Search result prediction
AI can make search engine smarter. AI-powered search engines tracks browsing patterns. With deep learning, AI-powered search-engines pull information from big data. An Intelligent search eCommerce search engine could throw out all results associated with hiking if just a grip enabled shoes is searched.
AI technology is likely to have an enormous and beneficial impact on the eCommerce industry in the coming years. It will change, and arguably improve the way consumers find products online.
