E-commerce like no other industry has witnessed a momentous surge this year, especially after COVID-19 disrupted the world and how things usually functioned. Many sellers found refuge in the digital landscape and started selling online. But, to be successful in the e-commerce business, you need more than just a responsive website and delightful products.
You need to streamline the multiple processes so that everything is fluid and harmonious. You cannot handle every process single-handedly, you need to integrate tools that make your mundane work easier so that you can invest that time on high-value strategies and decisions.
The first question to ask yourself is how important you think the AI tool will be to your business, and how much functionality will it provide. Are you interested in only using the features that your current software has, or do you want it to do everything? If you want to be able to get the most out of your software you will need both options – not having everything being done the same way.
The second question to ask yourself is what type of software will meet your requirements best. We’ve seen quite a few programs come onto the market that can do what you want but are not very useful. For example, many programs have very poor reporting and coding features and will cause quite a lot of problems if your code is not well documented and tested.
Once you’ve decided that your requirements are more specific than they are general, you will need to select the software from the available software tools. You should be looking at features in the software, how easy they are to use and how much flexibility and scalability they offer. You will also want to look at the costs associated with upgrades. With that, you may want to consider the cost of the training for using the software if you do not have technical knowledge.
Some of the best AI tools for e-commerce are as follows :
Autocomplete Search Plugins
Autocomplete search or live search plugins recognize and predict the text before users can finish typing and present them with apt suggestions.
These are automated AI engines that offer hyper-personalized and relevant information to users. It also provides customer insights, customer feedback, product cataloguing, churn prevention and product recommendation.
Voice Commands API
This voice commands API optimizes your e-commerce website for voice search. For example: SpeechAPI, IBM Watson, Google Speech etc.
With these marketing tools, you can find opportunities, reach your prospects with ease through KPI predictions and take informed decisions and help you make informed decisions. For example – Oracle Bronto, Hubspot, Mailchimp, Sender etc.
Smart Advertising Tools
These tools help you optimize your marketing budget, schedule the campaigns and target your customer for remarketing. For example: GumGum, Adobe advertising cloud, Wordstream
If you already have an existing program that uses an advanced language on your servers then you will find it much easier to learn new programs that can work in this language. Also, you might want to take a look at the web site that describes the program and see if there is any user feedback available.
To conclude, need of AI tools varies for different ecommerce platform and needs. It is best to look at cost v/s benefit analysis before concluding on a AI tool purchase.