Case Study : Loyalty Management Solution for Onext,India.

An effective loyalty management eco-system for retail shops to deliver higher average lifetime value of buyers.

STRATEGY

Research loyalty behaviour
Standardization
Product Roadmap

FRONT END

Engaging
Point System
Reward System

APPLICATION DEVELOPMENT

Springboot
Java
Angular

Requirement

Onext wanted to build a loyalty platform for numerous independent retail shops. They wanted to bring in a solution to make a buyer visit their shop again through rewarding system as a percentage of their purchase.

THE OUTCOME

A Comprehensive Loyalty Management Solution

We designed a comprehensive loyalty solution with customer-centric approach. An algorithm for Unique Identity was established and stored in cloud database. The platform identifies and rewards different segments of customers in real-time. It integrates all consumer channels and elevates rewards experience across touch points with an Omni-channel approach.

DESIGN THINKING

Rule based Approach

Easily configure rules related to upgrade/downgrade, allocation/redemption, expiry, and promotions.

FRONT END DEVELOPEMENT

Real Time Technology

All activities are real-time based -building points, vouchers, frequency or rewards based loyalty program.

USER INTERFACE

Easy and flexible

Create and manage single brand, multi-brand, multi-country or group loyalty programs with ease.

BACK END DEVELOPMENT

In-depth Analysis

The system provides full customer data and analyzed sales statistics to make sure platform is always up-to-date.

Admin Dashboard - End-to-End Control of Operations

The system provides a simple yet powerful platform that functions as an extensive e-commerce-based reward catalog. It provides full customer data and analyzed sales statistics to make sure platform is always up-to-date with the performance of loyalty programs. We added promotions calendar which provides a complete overview of all active programs and campaigns. It can set automatic initiation of programs. Personalized reward offers can be created. It enables to organize customer data efficiently using a simple & intuitive interface.

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